Not everyone has Lil Jon and a 4-day promo event to showcase their qualifications.

A really, genuinely, super quick guide. With timelines.

Misinformation is *the* challenge of a generation of comms professionals. It's as harmful as it is prevalent. Here are some reminders on exercising critical thinking, and determining angles of media - and non-media - outputs right now.

Rebuilding trust when your brand's been impacted.

Here's a few things they don't tell you about building a brand...