Not everyone has Lil Jon and a 4-day promo event to showcase their qualifications.

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Brand Identity —

A really, genuinely, super quick guide. With timelines.

PR & Communications —

Misinformation is *the* challenge of a generation of comms professionals. It's as harmful as it is prevalent. Here are some reminders on exercising critical thinking, and determining angles of media - and non-media - outputs right now.

Brand Identity —

Here's a few things they don't tell you about building a brand...

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