12 Months. 365 Days. 8,766 Hours. 525,960 Minutes.

You've heard me say it a hundred times over. And you'll probably hear it a thousand times more:

Goldline Content was built on nearly a decade of industry insights, providing brand narrative, communications and content strategy and services to businesses all around the world, before supporting your very own.

The rarer point I discuss is why...

… launch Goldline?

… offer so many different services?

… is it different?

The answer is one and the same.

Over the years, I saw businesses actively miss out on great opportunities and even greater outcomes by being restricted to traditional views of brand, communications and content. Views which typically leverage 'best practices' in siloes, providing only half of a real solution, often resulting in misaligned expectations and costly resourcing.

I made the decision to change all of that.

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I knew that by providing strategic, creative and lateral thinking, businesses could address any number of challenges and achieve several objectives at once - simply.

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Think of it this way:

Brand strategy alone might help identify your target outreach, create the perfect PR messaging, and gain some social followers. But without employee buy-in, it's only ever a short-term project.

Including internal communications strengthens and expands your strategy by…

… aligning external brand and company culture

… demonstrating value to all manner of stakeholders

… creating purpose and vision

… diversifying spokespeople and cheerleaders

… helping talent acquisition and retention

… supporting actual authenticity

Umbrella strategies don't just help businesses reach their goals. They also eradicate the need to…

… double up on consultants or agencies with different specialisms (+ invoices)

… initiate a dozen different kick off calls and planning sessions

… adhere to various processes

… create email send groups and multiple communication channels

… pull various approaches together to painfully create one timeline

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Simple principle. Simple execution. Massive impact.

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I'm extremely pleased to say that I've been following this principle from day one of Goldline Content. 12 months on, bringing real-time results to my clients remains the single most fulfilling aspect of my day-to-day. And as a trusted partner and consultant, something I take great pride in.

Suffice to say, it's been an incredible year. And there's a lot of exciting projects ahead of me that I can't wait to take on - for clients and Goldline.

So for the past 365 days and the next: my warmest thank you.

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